The Two Column Cover Letter
Writing a strong cover letter seems to cause many job seekers agony as they try to convey compelling information in a cogent and interesting matter, in a short form.
In addition to struggling with content, it seems that people also struggle with presentation. Many choose a standard paragraph format assuming that it’s a letter so it should be written the way a traditional letter is written. Not so!
Your cover letter is an important job search tool and should work in tandem with your resume to deliver information regarding your accomplishments and the value you offer.
In an effort to set you apart, consider using the T-style cover letter, also known as the two-column cover letter.
Below is an example of the T-style:
[Date]
[Hiring Manager]
[Title]
[Company Name]
[Address]
[City, State ZIP]
[Dear Name]:
Having recently reviewed your posting for [Name of Position] with [Name of Company], it is readily apparent that I possess the background and skills to make an immediate and sustained impact as a member of your team. The following is an illustrative sample of the value I offer:
| Strong Managerial Skills | Experience directing the professional development of a staff of 15, including 10 direct and 5 indirect reports operating in nationwide locations. Having established programs to support positive performance, my team has consistently exceeded expectations and generated increased revenue in all years under my direction. |
| Research and Analysis | Conduct ongoing research of marketplace trends and analysis of consumer purchasing patterns to identify areas for business growth. During my tenure with Xyz Corporation, my efforts resulted in developing business in three previously untapped markets, and improved bottom line profitability by 27%. |
| Financial Forecasting | In addition to my budgetary responsibilities, I also create financial forecasts, which enable my team to track their progress and monitor areas for improvement. Through regular group meetings, we review the department’s goals to exceed organizational expectations. |
| Problem Solving and Decision Making | One of the things for which I am knows is my ability to quickly evaluate situations and identify effective solutions. Peers, supervisors, and subordinates readily seek my opinion to resolve tough business challenges, finding my recommendations both timely and relevant. |
Focused and committed I offer [Name of Company] a dedicated resource with a tireless work ethic. I would be pleased to review my credentials with you in a personal meeting and can be reached at the number above to arrange a mutually convenient time to speak. Thank you for your time and consideration.
Sincerely,
[Full Name]
Enclosure: Resume
The T-style format will enable you to showcase your professional abilities and traits that meet the needs of a hiring manager’s requirements. Equally important, you will be demonstrating that you have clearly read and understood the job posting with supporting evidence of your qualifications.
